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More women showing up

ADulay

vip
nra
Army
airforce
nra instructor
Joined
January 10, 2012
Messages
880
This has been an odd winter for sure.

We had a few brave women show up for a local IDPA match last year from a group called "Well Armed Women" or something similar. They seemed to enjoy the shooting aspect of being outside and moving around.

Each week another one or two would show up and either shoot or watch to see if those mean men would give them a hard time about moving in to play the game.

Evidently we didn't scare anybody and now we're getting almost a dozen women shooting on the Monday night IDPA match and some of them are drifting over to the Wednesday night Steel Challenge.

I've always said that marketing to women would be a no brainer if I was running a "for profit" range.

As I'm just a Match Director and not an owner it's out of my hands, but it appears there is a very large market not being served for women shooters, both new and experienced.

AD